Yahoo Mail once suffered a comprehensive data breachīut even after you’ve opted out, Yahoo Mail still isn’t the best choice for a mail app. And even if you’re a premium Yahoo Mail user, you’ll need to opt out manually to prevent your data from being sent to advertisers.Īfter you opt out, characteristics like your age bracket and your gender show up as hidden to Yahoo. If you simply click on the blue opt out button once, Yahoo will still be scanning your email and sorting you by qualities to fit a profile it can send to advertisers.

This one “disables personalization based on your interests” across Yahoo’s own properties. After you opt out of personalized ads using Yahoo’s across the web, click over to “On Yahoo” and then choose opt out yet again.Head over to the Ad Interest Manager page and select “opt out” underneath “Your Advertising Choices.” The page is not located in Settings, which makes it hard to find.Here’s how you can opt out of Yahoo Mail’s scanning: There are two main ways users can still protect themselves from this data mining: they can opt out and they can choose a more secure email provider. Yahoo’s owner, Oath, is reportedly in talks with advertisers to provide a service that would scan over 200 million Yahoo Mail inboxes for insights on whether users are frequent fliers, self-employed, and other qualities gleaned from retail emails they receive. Today, the Wall Street Journal reported Yahoo Mail is still scanning users’ emails for data to sell to advertisers.

Yahoo mail signing out